Put a frog into a vessel fill with water and start heating the water.
As the temperature of the water begins to rise, the frog adjust its body temperature accordingly.
The frog keeps adjusting its body temperature with the increasing temperature of the water. Just when the water is about to reach boiling point, the frog cannot adjust anymore. At this point the frog decides to jump out.
The frog tries to jump but it is unable to do so because it has lost all its strength in adjusting with the rising water temperature.
Very soon the frog dies.
What killed the frog?
Think about it!
I know many of us will say the boiling water. But the truth about what killed the frog was its own inability to decide when to jump out.
Most Loan Officers continue to adjust with their lender as commissions are adjusted, products become less available, and loans become harder and harder to close. But most don’t differentiate when they need to adjust & when they need to move on to a new lender.
There are times when you need to realize that your lender has adjusted too much and you’ve sacrificed too much of your business in the process. It may be time to take appropriate actions and see what your competition has to offer.
If you allow your lender to continually push and expect you to accept those changes, they will continue to do so.
You can decide when enough’s enough!
You have the ability to jump out of the water.
Jeff Hutchinson, Hutchinson Mortgage Recruiting